Five products, one reminder schedule. How Alterra fixed it and added $56k a month.
Added $56k a month by timing reminders to each product and suggesting the right next one.
Every brand in our case studies is a fictional example brand, including Alterra. The numbers are modeled from realistic Shopify and Klaviyo data to show the kind of improvement we help brands make. The method is the one we use with clients.
The situation
Alterra sells five very different products. Every new customer got the same emails and the same 'time to reorder' reminder on day 30, whether they bought hydration sachets that run out in three weeks or creatine that lasts two months.
This might be you if
- You sell several products that run out at different speeds
- Everyone gets the same 'complete your stack' email
- Bundle and subscription customers get reminders they don't need
What we found
Reminders came at the wrong time
Hydration buyers ran out around day 22. Creatine buyers around day 58. Day 30 was wrong for almost everyone.
Cross-sells were random
Most buyers got the same 'complete your stack' email, whatever they already owned.
Subscriptions were pushed too early
Customers were asked to subscribe before they knew how fast they'd use the product.
What we built
- Reorder timing for each product and pack size
- Next-product suggestions based on what each customer already owns
- Subscription invitations once a customer's reorder rhythm is clear
- Bundle reminders that refill each item when it actually runs out
The result
More customers reordered on time, twice as many tried a second product line, and profit per customer rose 81%.
The takeaway for your brand
One schedule can't fit five products. Time each message to what the customer actually bought.
Some of the emails we wrote
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